Excellent indicator of availability

By gaining awareness of customer behaviours, sellers are also able to gauge the availability of certain parts. If a seller can see that demand is greater than supply, they can take advantage of that scarcity to set a price that accurately reflects the part’s fair market value.

In addition to influencing pricing, the insight into buyer demands and behaviour can also help sellers make decisions about how to position themselves competitively.

All sellers on the Satair Marketplace can create a profile page where they can promote special offers to try to stand out from the pack and appeal to buyers. They might, for example, offer a service upgrade of a used part or direct delivery to a customer's door.

No more cuts to the middlemen

According to Riis, parts sellers are realising that listing their inventory on digital marketplaces means that they don’t need to give a cut of their margins to third-party brokers.

“We can see that more sellers are taking on the direct selling activity themselves rather than offloading large chunks of their inventory to another party that turns around and sells it at a markup,” he says.

“And the other thing is that they’ve simply realised that it’s actually quite easy to sell directly because there are platforms available for that.”

Small sellers can capitalise too

With digital marketplaces, even smaller sellers can make the most out of their inventory.

“If you’re a repair shop, you’re not really in the business of selling parts. So traditionally your customer base would be fairly small,” Riis says.

“But by using these types of platforms, you can get easy access to new customers without having to commit many resources to it. You can just let the technology work for you and suddenly you have a revenue stream that wasn’t there before.”

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Parts sellers wising up to the benefits of digital marketplaces